Have you looked at your phone lately? There is an app for everything these days. In fact, the average person has 60-90 apps on their devices, leading tech experts to conclude that they are using only one-third of those.
You also have your own business. Should there be a business app for that? It depends.
Having a mobile app can help you and your customers. But a mobile app isn’t guaranteed to magically transform your business into an awesome success.
About one in five downloaded apps in the United States are opened no more than one time during the first six months of owning an app, statistics show. Being a one-hit wonder isn’t so bad if you’re a singer or a rapper. But it’s no way to run a business
So, before you create your own business mobile app, ask yourself the following three questions.
Do you already have mobile-friendly website?
Check out how your business’ current website looks on your smartphone, before you create a business app. Maybe your website already looks great on your phone.
Also, now might be the right time to consider creating your own business app if your customers can easily get the info, and more importantly, the products and services they’re looking for from your site. However, if you know your website could use a mobile makeover, work on that first before you look into creating a mobile app.
Will your app help your customers?
Ask yourself if a mobile app will make life easier or better for your customers. Think of your customer’s current problems and how an app can help with those issues. For example, banking and credit card customers used to be out of luck if they were away from home and realized they forgot to pay a bill. Then banking and credit card companies created apps that allowed customers to pay bills.
The apps were a huge help to customers, helping them stay current with bills and avoid having to pay late fees.
Do you offer a customer rewards program?
Having a mobile app for your business can help you and your customers keep up on the latest discounts, coupons and other perks being offered to your best and most loyal customers.
If you answered yes to any of these questions, now might be the right time to dive into a mobile app development software for your business.
Just don’t use the “if you build it, they will come” strategy for your business’ mobile app. Make time to maintain and keep your app running smoothly. This lets your customers discover your business app and keep using it to help them get the products and services they want.
Are you ready to create a mobile app for your business? If so, read how to create a mobile app development company.
Photo by You X Ventures on Unsplash