What if your business had a group of loyal customers? Having an email list of customers can help your business reach this goal.
But how do you regularly email a (hopefully) large group of customers without looking too “spammy” — too much like a high-pressured salesperson? And what should you share with your customers in these emails?
Here are three tips for how to make emails work for you and your business.
- Use an email marketing platform.
Using your personal or business email account to send email messages asking customers to buy your products could be mistaken for spam or fraud emails by your customers’ email accounts, as well as hitting send volume limits from your email account. Having an email marketing platform helps you avoid this problem. Email marketing companies let you send the same email message to customers who gave you their email addresses. Some popular email marketing providers that have a free level of service are ConvertKit and MailChimp. - Write attention-grabbing email subject lines.
What should you say to your customers? First, you need to get your customers’ attention with a good email subject line. The easiest, “go-to” way to write a great subject line is to use the word “this” in your subject line. “This” sparks your customer’s curiosity. A simple subject line example is: “Bored? Try this …” Your customers will wonder what “this” means and are more likely to open and read your email message. - Share your stories in your emails.
Customers want to know more about the people behind the businesses they buy products and services from. Sharing your story in your emails about why and how you started your business helps your customers feel more connected to you. A regular newsletter can help engage with your audience. It also builds your customers’ trust in your business.
Final Thoughts on Emailing Your Customers
Emails can help you stay connected to your customers after they buy your product or service.
Remember to:
- Use an email marketing platform.
- Use subject lines to get your customers’ attention.
- Share your business experiences to build your customers’ trust in you.
Having a more connected group of customers can help bring in more sales and make your business more successful.