Too many entrepreneurs forget about one important part of their social media accounts: The social media bio.
Your social media bio, or the “About” section, can give your customers a clear understanding of your business. This is true for TikTok, Instagram, Twitter, Facebook, and other social media apps.
Here are three things to consider when creating a bio for different social media sites.
1. Keep your bio short.
Most social media sites give you a limited number of words for your bio. Make those words count by keeping your bio short and immediately describing your business.
2. Answer the question, “Who are you?”
In your bio, talk about what you do and what your business offers. You can also include one or two specialties or things that make your business different from others in your industry.
3. Use your bio to meet your business goals.
Your bio’s info can help you promote your business. For example, if you want more people to visit your website, include your website’s address in your bio.
Final Thoughts on Creating Your Social Media Bio
There’s more to social media than pretty Instagram posts or funny TikTok videos. A great social media bio can help promote your business.
Three ways to use your social media bio include:
- Keeping your bio short
- Describing what your business offers to customers
- Sharing your website and/or other business contact info to meet certain business goals.
The words in your social media bio can help your customers and your followers quickly learn about you and your business.