“Promote your business on social media,” they said. “It will be fun,” they said. But you can only post cute pictures of your products and the occasional sale so many times.

Here are three creative ways to market your business on social media.

1. Do a contest on social media.

People love free stuff. Create a social media post announcing that you’re giving away one of your products or services.

Ask your social media followers to engage with your post to be entered for a chance to win the free product or service. Your followers can engage by liking, commenting, sharing, and tagging their friends in the giveaway post.

This will help boost your giveaway posts’ reach on social media and can help bring in new followers and customers.

2. Post user-generated content on social media.

People expect entrepreneurs to constantly say their products and services are awesome. That’s why having your customers talk about using your products or services is one of the best ways to promote your business.

Encourage your customers to post pictures, videos, and other content that shows them using your products or talking about the results they got using your services.

Some of your customers might share content about your product on their own, without you having to ask, which is even better. If you come across this type of content from a customer, ask for their permission to share their post on your business’ social media account(s). If they give you permission, share the content.

3. Create “how-to” videos.

Did you know that some of your customers want to learn from you? For example, if you sell clothing or jewelry, you could offer one or a few quick fashion tips in a TikTok video.

Another idea is to do YouTube videos to do more in-depth tutorials on how to put an outfit together or how someone can create their own signature style. You could also do livestreams on Instagram or TikTok to answer your followers’ questions in real time.

Final Thoughts on Creative Ways to Market Your Business

Thanks to social media, you don’t need a lot of money or a professional marketing team to promote your business. A little creativity can produce big results for you as an entrepreneur. Consider:

  • Having a contest on social media
  • Encouraging followers to share their own content, using your products or services
  • Create how-to videos

Try these tips and who knows? You might create the next viral hit.

And even if you don’t have a viral moment, using these tips will help you boost your social media presence to your current and potential customers.

Photo by dole777 on Unsplash

Join the discussion