This year has been another year of ups and downs for many young entrepreneurs. The future can be unpredictable. But you can get a sneak peak at what will be trending for small businesses next year.
Watch for these three major entrepreneur trends in 2022.
1. There will be more gig workers.
Gig work, also called freelancing, is already really popular in the United States and in many other countries. About 59 million Americans were gig workers in 2020. That number grew in 2021 and will continue to be one of the major entrepreneur trends in 2022.
This is great news for entrepreneurs who could use some affordable help with running their businesses.
A freelance social media expert can help you during a busy week. Or, they can help you with a certain social media project or campaign to help you promote your business.
2. More businesses will need to be “camera-ready”
Video marketing will continue to be one of the fastest-growing entrepreneur trends in 2022. Videos for your business can include videos on your website, YouTube videos, and posts on social media sites like TikTok.
Your business’ videos should include promoting your products/services. You can also have:
- Quick explainer or tutorial videos showing how to use your products/services,
- Testimonial videos where customers share how your business helps them and/or
- Storytelling videos sharing your business’ mission, how you got started, and other info.
Also, you don’t need any fancy or expensive equipment to start making quick videos for your business. You can simply use your smartphone’s camera to get started.
As your business grows, you can consider investing in video filming products and editing software.
3. More e-commerce businesses will have a successful year.
Shopping safely from the comfort of home will continue to be important for customers in 2022. But entrepreneurs that don’t sell on these sites can learn one important thing from e-commerce: Run your business online as much as possible.
For example, you might run a business where you need to work with your customers in person (such as babysitting, mowing lawns, etc.).
You can use online calendar apps to schedule appointments and use Zoom to do interviews and answer customers’ questions.
Final Thoughts on the Three Biggest Entrepreneur Trends in 2022
Some young entrepreneurs will be successful next year because their business already reflects upcoming trends. You can also have a great new year, even if your business isn’t working with these trends.
Keep in mind the following entrepreneur trends in 2022:
- More gig workers and freelancers
- More businesses using videos to promote products and help their customers
- More e-commerce businesses
Thinking about how you can work with these trends can help your own business grow and succeed in 2022 and beyond.