Do you need a website?

Yes, you do. Why? Because it’s the best way to let people know about your business.

If people want to know more about your company, they expect you to have a website. According to Adweek magazine, 81 percent of consumers do research on the internet before making a purchase. Your grandpa may buy your products without knowing anything about your business, but not many other people will!

But don’t worry — creating a website is easier and cheaper than you think. In fact, if you use a platform like WordPress or Weebly, it’s free and a fairly professional looking website can be set up in minutes.

Of course, if you want a fancy website, you might have to pay a professional web designer. But customers won’t expect your small business to have a razzle-dazzle website — just a nice but basic website that tells them a little more about you.

So, yes, you need a website but it’s easy to create.